Michelob ULTRA, a product of Anheuser Busch and locally distributed by Superior Beverages, is now in its fourth year as the official beer of Grandma's Marathon.
Ice cold Michelob ULTRA, Michelob Golden Light, and a variety of other refreshing Superior Beverages products will be available in the Big Top Tent activity area during Grandma's Marathon weekend.
New for 2013 is the addition of two new craft beer options. Superior Beverages will be providing a pair of Goose Island’s most popular brews – India Pale Ale and 312 Urban Wheat Ale.
Grandma’s Marathon is well known for its festival atmosphere before, during and after the race. The crew at Superior Beverages makes sure there are plenty of its products available to quench the thirst of runners, race fans and spectators alike.
The early 21st century saw in the U.S. a demand for diet beer similar to that of the early 1970s, and in 2002 the Michelob line responded with the introduction of Michelob ULTRA, advertised as being low in carbohydrates. Later Michelob ULTRA Amber, a darker, more flavorful beer, was added.
More ULTRA flavors have since been added including ULTRA Lime Cactus, ULTRA Pomegranate Raspberry and ULTRA Dragon Fruit Peach.
Living the ULTRA life is all about pursuing the ultimate balance. Between working hard, and taking it easy. Between pushing the edge and holding onto your edge. Between staying active and keeping social. And only Michelob ULTRA offers the perfect balance between the crisp refreshment and light clean profile that can take you there.
For more information on Michelob ULTRA and its products, visit www.michelobultra.com.