Winter training is not for the faint of heart. For those of us in the northern regions, it’s a unique challenge. We’ve pulled out our fleece-lined tights, base layers, balaclavas, lobster claw gloves, and traction devices to brave the brutal cold. All items available at your local running store. Running in single-digit temperatures, through wind and snow, takes grit. But there’s a silver lining: winter training builds mental and physical toughness that pays dividends come race season. As a 10-year veteran of the running retail industry, I’ve seen firsthand how embracing the elements can transform a runner.
Speaking of transformation, I’m thrilled to talk about one of the most exciting new releases in the running world: the ASICS NOVABLAST 5, launching December 1st. This shoe is a game-changer for runners looking to upgrade their training rotation. Whether you’re logging long miles or tackling up-tempo workouts, the NOVABLAST 5 delivers versatility and performance. I’ve been fortunate to log some miles in this shoe prior to its official release. This shoe delivers on many levels.
Let’s dive into the details for all the shoe nerds out there. At the heart of the NOVABLAST 5’s magic is the midsole material. The FF BLAST MAX foam is one of the most energetic and innovative midsole technologies on the market. It provides a cloud-like softness that cushions every stride while offering a responsive energy return that propels you forward. This combination of comfort and performance makes it an excellent choice for runners of all levels.
When it comes to gear, the NOVABLAST 5 stands out not just as a shoe but as a symbol of ASICS’ resurgence in the running industry. We’ve carried ASICS almost as long as our store has been in business. I’ve witnessed firsthand their highs and lows. At one point, ASICS was the leading brand in the run specialty business, and I vividly remember the excitement of being approved to carry their shoes. However, not that long ago was one of their most challenging periods, and we scaled back to just two ASICS models in our inventory.
Everything changed with the launch of the NOVABLAST series. I remember attending a line showing and seeing the NOVABLAST for the first time. It was immediately clear that ASICS was back. This shoe marked the start of a new chapter—one driven by innovation, design, and a renewed commitment to excellence. The NOVABLAST series has been pivotal in reestablishing ASICS as a premier player in the industry, and the NOVABLAST 5 continues that legacy.
So, as you gear up for your Grandma’s training cycle, consider the NOVABLAST 5. It’s not just a shoe—it’s a testament to perseverance, innovation, and the joy of running. And remember, the miles you log in the cold today will fuel your race day success.
Greg Koch
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Favorite Grandma’s Marathon Memory: My favorite memory from Grandma’s Marathon is from mile 25 when I caught a whiff of Indian food coming from India Palace. When I finally connected with my wife and daughter, we both had the same thought: “Wouldn’t that make an amazing post-race meal?” And it was! That meal is now a cherished part of my Grandma’s Marathon experience, along with watching my 3-year-old daughter light up with excitement at the finish line.
Quote that guides, inspires, or embodies your training, racing, or life:“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” – Dale Carnegie
A Song that must be on your running playlist: I usually don’t run with music unless I’m on the treadmill, but if I had to choose one, it’d be Led Zeppelin’s “Immigrant Song.”
Reason You Absolutely Won’t Run Outside: Wind. Living in South Dakota, people think the cold is the real challenge, but for me, it’s the wind. It’s a real game changer. I used to be more hard-core, but after buying a treadmill during COVID, I learned to embrace indoor running. If I’m on the treadmill, it’s always a party.
Three Words to Describe Your Training, Racing, or Life: Smile, Give, Thank